Your general liability policy probably contains a separate limit for personal and advertising liability. Your exposure for a potential claim under the advertising liability coverage increases the more you publish information regarding your products and services and the more widespread.  Here are some thoughts on how the manage your exposure while still getting the information out to the folks who need to know it.

Great care should be given to any language that uses the terms “Satisfaction Guarantee,” “Money Back Guarantee,” “Free Trial Offer,” or similar representations in advertising.  These words trigger and obligation to refund the full purchase price of the advertised product at the purchaser’s request.  So, you are not prohibited from using these terms but you should be able to back them up.

Many small businesses’ online content is driven by or focused on increase the SEO of the site.  As such you may be tempted to use certain terms and to use them repeatedly.  Be sure to balance out the need for SEO results with the need to provide, truthful, accurate, and if possible verifiable information about your business.  Simple words like biggest, best, largest may ensure you show up in searches of interested parties but should someone be financially harmed by this statement you open yourself up to liability.

For more tips on advertising, see these on the FTC website. https://www.ftc.gov/consumer-protection/advertising-and-marketing-basics
Share |


No Comments


Post a Comment
Name
Required
E-Mail
Required (Not Displayed)
Comment
Required


All comments are moderated and stripped of HTML.
Submission Validation
Required
CAPTCHA
Change the CAPTCHA codeSpeak the CAPTCHA code
 
Enter the Validation Code from above.
NOTICE: This blog and website are made available by the publisher for educational and informational purposes only. It is not be used as a substitute for competent insurance, legal, or tax advice from a licensed professional in your state. By using this blog site you understand that there is no broker client relationship between you and the blog and website publisher.
Blog Archive
  • 2019
  • 2017
  • 2016
  • 2015
  • 2014


View Mobile Version
Click for the BBB Business Review of this Insurance Companies in Denver CO